For additional research assistance and to schedule one-onone consultation appointments, contact Justin Otto, Instruction Team, Woodruff Library. This guide was created for ENG 101: The Buying and Selling of Your Body taught by Brian Croxall.

1. Identify the key concepts in your research topic.
The effect of marketing on personal identity.

2. Identify the synonyms and variations of your key concepts. Some article databases have a thesaurus, subject headings, or controlled vocabulary that you should use.

branding, identity, marketing, lifestyle
culture, branded life, ethics, product placement
body image, brands in schools, television advertising

3. Separate keywords with AND. Only combine terms if widely recognized phrases. Do NOT type sentences.

marketing AND personal identity

4. To search synonyms at the same time, separate the synonyms by the conjunction OR. Separate the synonyms from the rest of the search terms with parentheses. Otherwise, you can end up with a real mess.

(marketing OR product placement) AND personal identity

5. To look for variations of a word use a code to trick the computer software into finding them all. These codes are called truncation or wildcard symbols. Use the help screens in each database to find which symbols they use.

advertis* and wom?n
This search will find the following terms and possibly others as well: advertise, advertising, advertisement, woman, women.

6. Evaluate your search results. If the search retrieves too many results, you need to narrow your search by adding more search terms or limiting to specific criteria. (Hint: Use AND to narrow topic by adding other terms.)
If your search retrieves too few articles, then you need to broaden your search by modifying your search terms or strategy. (Hint: Use OR to broaden your search by listing synonyms.)

7. Each database is different. The search terms and combinations of terms will vary for each database and catalog. If your search retrieves more than 50 articles you need to narrow your search by adding more search terms. If your search retrieves no articles, then you need to broaden your search.

8. Keep a record of what search terms work and which databases work for your topic. This can help you from repeating your steps.

9. Did you find an article you really like? Then, read the cited references (a.k.a. bibliography, end notes, footnotes) to find similar articles. Unfortunately, this can bias your project by focusing on only one side of an issue.

10. Ask for help. Ask a librarian for search tips. Also, use the help screens in the databases for instructions and tips.

• You can ask for help! Or you can drop by the Woodruff Library reference desk.
• To find materials located at any of Emory's libraries, search EUCLID, Emory's online library catalog. The Woodruff Library is identified as GENERAL in the catalog.
• The contents of books and articles are NOT searchable in EUCLID. Read Finding Articles at Woodruff Library to learn more.

• You must access library online resources (e.g. Web of Science, JSTOR, Science Online) via a library web site, such as EUCLID or Database Locator. If you are at home, see off-campus access instructions.

• Your EmoryCard is your library card.
• In Woodruff Library, the check-out period for books is 28 days for undergraduates, 112 days for graduates, and 1 year for faculty. In HSCL, the check-out period for books is 4 weeks. Note that current periodicals, reference books, and some government documents do not circulate.
• Overdue fines are 50 cents per day. Overdue fines for items recalled are $2 per day. Overdue fines for reserve materials are $1 per hour.
• You may recall an item that has been checked out. Recalls require a person to return the item within 14 days. Recalls are instigated via EUCLID's Request feature.
• You may ask for rush cataloging of any item that is listed as being in-process, on order, or none. In-process books will be rush cataloged for you within three working days. On order and none items will be rush cataloged when they arrive at the library.
• Interlibrary Use cards allow you to borrow directly from any of the fourteen libraries in the Atlanta area. These cards are available at the Reference Desk on Level 2. Georgia State, Georgia Tech, and the University of Georgia allow you to borrow from their libraries with just your EmoryCard.
• For items we do not own use Interlibrary Loan (ILL) and submit your requests online via ILLiad. In most cases, there is no charge for borrowed items or for photocopies.

To find materials located at any of Emory's libraries, search EUCLID, Emory's online library catalog.

A sample list of Library of Congress subject headings for topics related to body image follows. When using EUCLID capitalization is not necessary.

Body image
Body image in adolescence
Body image in children
Body image in literature
Body image--social aspects
Body image--United States
Brand name products
Brand name products--Developing Countries
Brand name products--Management
Brand name products--Valuation--Management
Commerce
Consumer behavior
Corporate image
Logos (Symbols)
Self-perception

To locate books that other libraries own on your topic search the RLIN (Research Libraries Information Network) Bibliographic File or WorldCat Both are online catalogs containing books held by many libraries (160 libraries in RLIN, 14,000 in WorldCat). Search also the Center for Research Libraries Catalog for books and microfilm sets and their Foreign Newspapers Database for newspapers.

Databases are the access tools used to find articles in periodicals (i.e., journals, newspapers, magazines). Databases analyze the contents of perodicals by suject; they identify which journals have published articles on your topic. These databases will provide either the full text of the article or article citations/abstracts.

Although these databases have a web-interface, they are not freely available on the internet. Emory contracts with vendors to provide these databases for you. You must access resources licensed and provided by the Emory Libraries from an Emory web site. Examples of valid access points include the Database Locator, EUCLID's Gateway, Subject and Course Guides, and the Emory home page. If you are off campus, refer to Remote Access to Electronic Resources for appropriate use and password information.

Try these databases for articles on topics for this class, or use the Database Locator for more.

Arts and Humanities

Humanities Index 1984-present
Indexes journals and book reviews in general-interest periodicals and periodicals in the humanities. Subjects covered are theology, religion, performing arts, literary and political criticism, language and literature, philosophy, history, folklore, classical studies and archaeology.

JSTOR
JSTOR (The Journal Storage Project) provides searchable full-text access to backfiles of key scholarly journals in many fields including African American studies, African studies, anthropology, archaeology, Asian studies, business, classical studies, ecology, economics, education, finance, general science, geography, history, history of science, language and literature, Latin American studies, mathematics, Middle East studies, philosophy, political science, population studies, Slavic studies, sociology, and statistics.

General

Academic Search Premier 1984-present
Indexes scholarly journals in the social sciences, business, humanities, general science, multi-cultural studies, and education as well as major daily newspapers such as The Wall Street Journal, The New York Times, and The Christian Science Monitor. Full-text is available from 1990.

Readers' Guide Abstracts 1983-present
Index to general interest and popular magazines.

Research Library 1986-present
Formerly known as Periodical Abstracts. Covers publications from academic journals and popular magazines in the humanities, social sciences, general sciences, and business. Full-text available starting in 1991.

Literature

MLA International Bibliography 1963-present
MLA International Bibliography (Ovid)
Produced by the Modern Language Association, this database indexes critical scholarship on literature, language, linguistics, and folklore. Coverage includes journals, series, monographs, dissertations, bibliographies, proceedings, and other materials.

Literature Online 8th Century-present
A fully searchable library of more than 350,000 works of English and American poetry, drama and prose, plus biographies, bibliographies and key criticism and reference resources.

Literature Resource Center Coverage varies
Provides access to biographies, bibliographies and critical analyses of authors from every age and literary discipline. Includes articles from Contemporary Authors, Contemporary Literary Criticism, Dictionary of Literary Biography, and much more.

Newspapers

LexisNexis Academic Universe dates vary by individual publication
Full-text access to news, business, medical, educational and legal sources. The sources include international, national, and regional newspapers; magazines; trade journals; newsletters; wire service reports; and transcripts of television and radio news programs.

If the database you used did not provide full text of the articles, use EUCLID to find out if Emory owns the journal or provides electronic access to the journal. Refer to Finding Articles at Woodruff Library for more help.